The New Age of Designing a Custom Logo
As they say the first impression may be the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The company logo may be the company’s first impression.
Another question that arises is if the top management be actively involved with designing a custom logo for their business or should they just leave it with their design team or perhaps a third party design studio? Nowadays companies wish to be more personal with their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it could be turned into a pleasant process if listed below are kept in mind when designing a custom logo:
FONT
Logos mostly fail because of a poor font choice. It’s rather a little difficult to choose a font that will catch attention rather than let the identity be ignored. Certain tips can ease the decision of font:
? Avoid using common fonts, fonts that are used by the majority. Use a unique font that may make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by developing a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.
COLOR
You need to use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to may be the sense of sight. If your logo is not appealing to the attention how can one be attracted to your brand or business? Carefully pick the image that will represent your company make sure it is in line with what your organization does and consistent with your company’s mission statement.
Another problem that arises in terms of image selection is downloading a graphic for your logo without realizing it’s already in use by a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly & most importantly remember your goal. custom logo floor mats is brand recognition. By considering your logo customers should instantly be able to recall your brands or business.